Video Tips

How to Write an Engaging Video Testimonial

Man sitting at wooden table speaking into phone on a tripod and eating donuts.
“We all need people who will give us feedback. That’s how we improve.” - Bill Gates

Why Write A Video Testimonial?

How do you write a testimonial for video? Why is it even important?

Video testimonials are a powerful addition to your marketing. They provide a way for your customers to communicate the emotions and experience they felt from your product or service. More importantly, video testimonials allow you to do something very few forms of marketing can do.

Video testimonials have the power to share, real, authentic stories with your audience.

This is a powerful way of communicating how to use a product, and how that product made the user feel. If it was a great experience to use a product, then others will want to have that experience too.

What To Discuss In A Video Testimonial

The important thing for a video testimonial is to not overthink it. The honesty and authenticity of a video testimonial are its two most powerful elements. Having a script and reading it word-for-word can dilute the story of the user, so any formal script should be avoided for testimonials.

Instead of a script, a good strategy is to ask a few simple questions and allow your testimonial giver to answer the questions honestly. A few questions you could ask could be:

  1. What was the issue you were trying to solve?
  2. How did you try to solve the issue in the past?
  3. How did our product/service solve the issue?
  4. How could our product/service help others solve their issues?

Consider how long you want your video to be and use this to determine what questions to ask and how much time you give to answer each question.

Recording A Video Testimonial

For the best results, video testimonials should contain a few key elements. Keep these in mind when you're considering recording.

Proper Selection

An element often overlooked with testimonials is selecting the right person to put in front of the camera. Your testimonial should come from a customer who looks like somebody in your target audience that future prospects can relate to or aspire to be like. However, if you are struggling to find somebody who fits that criteria, any positive social proof is better than none.

Open-ended Questions

In a testimonial, you will want your customer to provide as much positive feedback as possible. If you are asking them yes or no questions like “did the product help you?” it gives the audience member an opportunity to reply only with a yes or no. Instead, open-ended questions like “what do you like most about the product?”, “Why do you prefer our product over competitors” or “what would you say to someone who’s interested in purchasing the product?” allow the audience member to give a full testimonial, providing a high quality review you can post online.

Authentic Setting

For optimal results, it’s important to keep the testimonial as authentic as possible. Having a natural conversation which is recorded on a phone can be more effective than a high-production video with lots of editing because it makes the testimonial appear more trustworthy and real. Finding a fitting location with good natural lighting and recording on your phone can make powerful testimonials without the cost of high-production video.

One Last Tip for Producing High-Performing Testimonials

For the finishing touches on the video, use Brivvio to add the name of the person giving the testimonial inside the video, an intro at the start so the viewer knows what you’re talking about, and a call to action at the end of the video which tells the viewer what to do next. If you’re posting to social media, Brivvio’s automatic captions allow you to capture viewers on social media using silent video. 

All of these features are added straight after recording. No editing is required, keeping your testimonial looking both authentic and professional. To make your testimonials, use Brivvio and make instantly branded videos for free.

You can find out more about Brivvio here.

Or, download Brivvio straight from the App Store.

Video is the most engaging form of marketing content. Video testimonials are a great way to share a positive story that gives an authentic experience with your product or service. If you haven’t considered creating a video testimonial, now is the best time to get started.

Get great insight from our expert team.