Are Captions Important?
Captions are an essential feature that all social media videos need to have. The big social media platforms are encouraging more video content to be posted and shared. If you want to know whether or not captions are important, it can be broken down in four statistics:
1. By 2022, 79% of mobile traffic is expected to be video .
2.Time spent watching Instagram videos is increasing by 80% each year .
3. 92% of videos watched on mobile are watched with the sound off .
4. 83% of videos watched on PC are viewed with the sound off .
This shows that, whilst video consumption is increasing, more and more videos are watched with the sound off. But how can you expect a viewer to watch (and really learn, engage, enjoy) your video if they are just watching a moving mouth? This is where captions can be an essential component of the video.
There is statistical evidence for the importance of captions as well. 80% of consumers are more likely to watch a video when captions are available .
So are captions important?
It depends on the results you want out of your video.
If your goal is to get more people watching your videos, captions are the best way to achieve more views without changing your content. Not only do they assist your viewers in watching your content, but they are also draw the viewer's attention when designed properly.
As well as knowing the benefits of adding subtitles to videos, it's important to distinguish the two types of subtitles you can make.
Closed Versus Open Captions
There are two types of captions you can add to a video, closed and open captions.
Closed captions - also known as subtitles - can be turned on and off manually through the settings bar on the video player. The captions you can enable and disable on video platforms like Youtube are an example of closed captions. Closed captions can be difficult to implement because they require the creation of a separate .srt or .vtt file, but allow the user to disable and enable the subtitles. The caption file is then added as a seperate upload to the video platform. Every video player displays closed captions differently, and you don’t have control of how they appear.
Open captions are burned into the video itself, meaning they are always visible. Until now, open captions have been underused in videos because they usually require a lengthy amount of time spent in a video editor to implement, or require hiring a video editor to implement. But, there is a shortcut way to implement open captions into your videos instantly.
This is an example of open captions. They are built into the video so they cant be disabled, but they'll be visible on platforms that don't support closed captions such as Instagram.
A Tip on How to Add Captions to Your Videos Automatically
Brivvio uses speech recognition to add open captions to your videos in moments. The app will listen and automatically write captions based on what you say in your video. For videos recorded in Brivvio, your captions are ready within seconds. The easy-to-use caption editor lets you adjust, correct and organise your captions to your liking. It’s the easiest and fastest way to add captions to your videos.
These are the steps to adding captions in Brivvio:
- Record or upload your video within the Brivvio app
- Tap the subtitle icon
- Tap generate captions
And you're done! Of course, if you want to edit the subtitles, you can within the editor. Just tap the captions button again and make changes as necessary.
If you want to find out more about how Brivvio can create captions in seconds, click here!
How Do I Add Subtitles to Facebook and Youtube Videos?
The two traditional ways to add subtitles to Facebook videos is either to write them manually, or to let Facebook or Youtube auto-generate captions for you.
Using auto-generated captions is easier than writing them yourself, but they are notorious for misspelled words and having difficulty understanding some accents. But, if you want to do automatic captions, skip this tutorial below.
Adding Subtitles Manually
If you want to create subtitles for videos manually, you'll need to make a transcript of your entire video. You can do this by writing a .srt file. You can write .srt files in notepad, as long as it follows the proper format of a .srt file.
The first thing to do is to write a transcript of your video in notepad. Once you have a transcript, you'll need to type in the timestamps for when you want certain captions to appear. This must follow the format seen below.
00:00:00,002 --> 00:00:02,011
[first line of transcript text here]
[second line of text]
00:00:02,011 --> 00:00:04,821
[third line of text]
[fourth line of text]
00:00:04,821 --> 00:00:07,639
[fifth line of text]
[sixth line of text]
The number (1 ,2 ,3) represents the order that the captions will appear in the sequence. Underneath the number is a timestamp. The first set of numbers is the start time when the captions appear and the set of numbers after the '-->' is the stop time. Finally, underneath that is the text that will appear.
Insert part of transcript in each section of the text and play around with the timestamps. Once you're ready, save that file as a .srt file instead of a .txt. Now it needs to be uploaded to Facebook.
Now you'll need to upload your .srt file to either Facebook or Youtube, whichever one you're using. Both Youtube and Facebook have different steps to upload subtitles. The links to find out how to upload .srt files are available below.
Adding Subtitles to Instagram
Unlike Facebook, Instagram does not yet have the capability to auto-generate subtitles or upload .srt files. So in order to add subtitles, you can either hire a video editor to build some open captions and add them to the video,
Or, you can simply use Brivvio and have them generated immediately.
Add Subtitles To Any Video For Every Social Media Platform
If you want to add subtitles to any video for every social media platform, Brivvio is the best way to do it. Brivvio allows you to add captions to any video automatically and instantly that don't overlay across your video.
If you want to find out more, click here!
Or if you want to get started with Brivvio straight away, click here to download on the app store