How Video Helps With Personal Branding
Videos are the best performing format on social media. Here are some statistics that show why video is the best format for developing your personal brand.
- 54% of consumers want to see more video content from a brand or business the support .
- 68% of customers would rather learn about a product or service through a short video video .
- Video is shared 1200% more on social media than other content types .
- Viewers retain 95% of a message when they watch it in a video compared to 10% when reading it in text .
If you want people to learn more about you and if you want to build a relationship with your viewers, they need to see your personality in action. Apart from physically meeting people and spending time with them, video is the only way for them to get to know who you are on a personal level. Viewers can see how you talk, what your values are and also consider if they want you to help them solve their problems. Therefore, video is the best media format to develop your personal brand.
The 5 tips below will help in creating highly effective personal branding videos.
1. Who are you?
It might sound like a strange question, but it is crucial. It’s important to recognise not everyone is going to be interested in your personal brand. You need to identify your skills, experiences and interests and establish your personal branding as an authority in this field. This will not only engage people who could be potentially interested in your content, but also make it easier for you to interact with your audience as well.
But how do you build authority with video? It helps to make content which specialises in a particular area of your field. Provide a combination of detailed videos which provide lots of helpful information and shorter, summarising videos. The great thing about videos is that your personal branding will emerge naturally as you are producing content. Experiment with the styles of your videos at first and see which ones are performing better than others and focus on creating those. Just remember that only 5% of viewers stop watching videos after one minute, but 60% will stop watching after two minutes .
2. Present Your Face
This one goes without saying. If you want to have personal branding, it needs to be personal. That means people need to see your face. Note that this isn’t about looking perfect; you need to present your authentic self. Just watching you speak can provide your audience with an abundance of information about you. Because you are willing to open yourself up to the public, your audience is also more likely to trust you.
But what about the level of production quality? It depends on what types of videos you’re making. If you’re simply making videos to talk to your audience, a phone camera is perfect for this. Filming from your phone is quick, easy and the casual experience helps with building brand authenticity. If the purpose of the video is to build personal branding, using a phone camera and recording yourself speaking is always a good strategy.
3. Branding Elements
Adding graphical branding elements to your video will draw the attention of viewers, and make your video look more professional. Depending on which graphical elements you apply, each will perform a different function. I’ll list how each element can help your video below:
An intro animation instantly draws the attention of the viewer. Placing a title and subtitle in your intro can quickly summarise what a video is about and ask if the user wants to watch the video to learn more. Overall it’s a good way of getting more people to watch your video
A presenter title helps with developing your personal brand. The presenter title gives people your name in the first few seconds of your video. Combine by saying your name at the start of the video and you are introducing yourself both verbally and visually. It’s a great way to get people to remember you.
The headline is another eye-catching branding element. Applying a graphical reminder that remains visible at the top of your video will be something the viewer will keep looking at. What kind of message do you want your viewer to be reminded of during your video? You can get creative with this and ask a question (e.g. “why do you keep looking at this headline?” then explain the importance of headlines in the video) or provide a summary (e.g. How I get you to keep looking at this headline). When done well this can be a powerful tool to help retain your viewer’s attention.
A watermark that remains throughout your video is a good way to remind the viewer of your brand whilst they watch. It’s a subtle, but effective tool that gives the viewer a visual reminder of your brand.
If you want to include these branding elements, but don’t have the time to include them in your video, check out how Brivvio can add all of these elements to your video in seconds with zero post production.
If you want to learn more about Brivvio, click here.
Or you can download Brivvio from the app store.
4. Encourages Action
As well as providing informative or entertaining content about yourself or what you do, your video should also promote a follow-up action. This can be any kind of action, whether it’s leading the viewer to a sales page, getting the viewer to hire you or promoting more of your content. But how do you get your viewer to take action? A good approach is to include a visual and verbal call to action at the end of your video, and a call to action on the page you post the video to. Whether the viewer takes action or not is more dependent on the content of your video, but adding a visual call to action within a video generates as much as 380% more clicks than a text call to action . Including a good quality call to action makes sure the user doesn’t get confused.
People, especially online, have a very short attention span so getting your user to take further action must happen quickly and easily.
I recommend combining Brivvio’s call to action outro feature with a verbal call to action in your video. This will provide the viewer with both visual and verbal cues to take action. They are more likely to remember your video and also more likely to follow up.
5. High Accessibility
Now that you’ve made your personal branding video, you need to make it as accessible to your audience as possible. This means posting the video to all of your social media channels.
One feature that’s often overlooked with accessibility is adding captions to your personal branding video. A survey of U.S. consumers found that 92% view videos with the sound off on mobile . Captions are another eye-catching element that increases views, but also allows users who watch videos on mute - or those who are hard or hearing - to watch and comprehend your video. 80% of consumers are more likely to watch an entire video when captions are available . This can greatly open up the accessibility of your video.
If you want to find out more about captions, check out our detailed article about captions.
Creating personal branding videos might seem intimidating at first, but it's easy. Following these steps will greatly help the performance of your video. Ultimately, the best thing to do is to start recording!
If you would like to see how Brivvio can help with your personal branding videos, click here
Or download Brivvio straight from the app store.