Why add a call to action?
Videos are great for getting the attention of your audience. If you want to convert video watches into actions (visiting a website, making a purchase, subscribing to an email list), you need to include instructions for a follow-up action in your video. Adding a single CTA to a video generates as much as 380% more click-through than a call to action on the sidebar of the same page. Call to actions within a video can be a highly effective way of converting audience views into real actions and engagement.