How To Add Closed Captions To Videos

92% of mobile viewers watch videos with the sound off. If you don’t have captions on your videos, they won’t get your message. Captions show the words you’re saying as text on screen. But if you do captions wrong it might not make a difference. Here’s how to do captions well.

Captions are an essential feature that all social media videos need to have. The big social media platforms are encouraging more video content to be posted and shared. 

By 2022, 79% of mobile traffic is expected to be video [1], and time spent watching Instagram videos is increasing by 80% each year [2]. Of the videos being watched, 92% of videos watched on mobile and 83% of videos watched on PC are viewed with the sound off [3].

Captions are essential to getting the large portion of your audience that watch videos without sound to view your content. 80% of consumers are more likely to watch a video when captions are available [3].

If your goal is to get more people watching your videos, captions are the best way to achieve more views without changing your content. By following the steps below, adding high-quality captions can be done in seconds from your phone as soon as you have finished recording.

Open Captions vs Closed Captions

There are two types of captions you can add to a video, closed and open captions. 

Closed captions can be turned on and off manually through the settings bar on the video player. The captions you can enable and disable on video platforms like Youtube are an example of closed captions. Closed captions can be difficult to implement because they require the creation of a separate .srt or .vtt file. The caption file is then added as a seperate upload to the video platform. Every video player displays closed captions differently, and you don’t have control of how they appear.

Open captions are subtitles that are burned into the video itself, meaning they are always visible. Until now, open captions have been underused in videos because they usually require a lengthy amount of time spent in a video editor to implement. But there is a shortcut way to implement open captions into your videos instantly.

How to add closed captions to your videos instantly

Brivvio uses speech recognition to add open captions to your videos in moments. Brivvio will listen and automatically write captions based on what you say in your video. For videos recorded in Brivvio, your captions are ready within seconds. The easy-to-use caption editor lets you adjust, correct and organise your captions to your liking. It’s the easiest and fastest way to add captions to your videos.

  1. https://www.cisco.com/c/en/us/solutions/collateral/service-provider/visual-networking-index-vni/white-paper-c11-738429.html
  2. https://business.instagram.com/blog/welcoming-two-million-advertisers/
  3. https://www.broadcastingcable.com/news/mobile-videos-often-watched-without-audio-study-finds